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Using the mass advertising functionality, toughness and kudos of the Extreme brand (the sports channel currently broadcasts in more than 60 countries in twelve languages achieving no a lot less than a staggering 38 million residences) the team is venturing into specific spots in which they feel they could make a real change, in the end assisting to raise the overall profile of utmost sports activities.
Because founding the acute Sporting activities Channel, the model has quickly Innovative into many sport-orientated enterprises all over the world, launching several new enterprises such as Extraordinary Drinks (with its award-successful range of all purely natural drinks currently selling in 23 countries), Intense Medics (a novel team of remarkably qualified and specialised paramedics covering Intense sports activities gatherings throughout Europe), EX Factor, Extremepie (already Europes major surf & ski on-line and mail-buy retailer), Intense Accommodations (a completely new hotel principle intended particularly to cater for Serious sports activities lovers – the very first 130 Bed room resort opened in Cape City in November 2006) and now Severe Mayhem. Oh, in addition to Be careful for the launch of Raw State – the groups new athletics trend outfits label, with foot-ware, watches and eye-ware also in the look pipe-line.
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